One snowy evening over the holidays, I sat down for a beer with screenwriter Susan Shilliday ("Legends of the Fall"), who moved from Los Angeles to rural western Massachusetts eight years ago to run a used bookstore.
We were discussing how difficult it is for independent booksellers to
stay in business when Susan brought up a similar challenge faced by her
first love: cinema. The theater in a nearby college town had recently
closed, she told me, and many others are on the brink.
I’m a diehard bookworm and not much of a movie buff, so while I’ve
pined for small, independent bookstores since watching Meg Ryan’s
character lose hers in 1998’s "You’ve Got Mail," I hadn’t realized that small theaters are equally endangered. According to Rolling Stone, more
than 1,000 rural theaters are at risk of closing in the next few years,
and hundreds more have already shut their doors. The threat isn’t so
much competition from giant multiplexes (though that’s an issue, too):
It’s the cost of retrofitting old facilities to meet new digital
standards.
As I write this, a Hollywood revolution is quietly unfolding: 35-mm
film, the iconic medium that captured Charlie Chaplin, Katharine Hepburn
and Henry Fonda, is becoming obsolete. The change began
in 2002, when a coalition of big studios got together to create new
digital parameters for the industry. Digital films are less expensive to
produce ($150 per copy compared to $1,500), and studios can save
billions each year by going digital. By the mid-2000s, only a few
hundred theaters worldwide were capable of playing digital films, but
with the digital-only release of "Avatar" in 2009, scores converted to be able to screen the 3D hit.
For corporate multiplexes, the $40,000 to $75,000 per screen required for digitization wasn’t a problem. Yet for small theaters, the change can be catastrophic.
As of this year, Hollywood will begin releasing movies almost solely
in digital format, meaning theaters that haven’t converted will be left
in the dust. It’s rare that Hollywood’s actions reverberate through the
rural West, but the switch to digital has given remote Western towns
more reasons to worry for their future. “They’re … forcing people to
convert or close,” says Amy DeLuca, program director for the 89-year-old
Paradise Theater in Paonia, Colo., High Country News’ hometown. “It would be a tragic loss (for the town) if we can’t keep the theater open.” ...
... Read the rest at: http://www.hcn.org/blogs/goat/as-film-grows-obsolete-western-towns-struggle-to-keep-their-theaters-open
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